Your gym is leaking members before they ever walk in.
Someone searched for a gym in your town this week, saw the three Google put first, and joined one of them. If you're not in those three, you're losing members.
Take the free two minute audit and see exactly where it's going out.
Find your biggest leak
Five questions, about two minutes, and I look your gym up myself.
Gym owners who stopped waiting to be introduced
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Working with SpearPoint has been a game changer. It really has helped take some tasks off my plate and we have already seen growth in the short time working together, highly recommend!Owner, Fight Gravity Fitness
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Bottom line if you are looking for no nonsense and result oriented digital marketing firm look no further!Owner, Mission Grit
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SpearPoint Marketing LLC's efforts have driven increased impressions and brand awareness, leading to record growth.Owner, Union Martial Arts
Built for gyms like yours
- Run by someone who ran a gym.Jesse trained clients, managed a health club and owned a fitness business before he ever fixed a listing.
- The map and the AI answers, not ads alone.Ads stop the month you stop paying for them. Where you come up in a search does not.
- The work goes on your own listing.It is your page on Google that gets filled in, so what improves stays with you.
Here's what the leak actually costs
- 300
- people a month look for a gym in a city like yours
- 54%
- pick one of the first three they see
- 1 in 20
- of those joins
- 90
- members a year, joining the gyms they did see
Multiply 90 by what a member is worth to you over the time they stay. That's the number.
These are my figures and I kept them low. The audit tells you yours.
You're on this list somewhere. Do you know where?
Somebody in your town is typing this right now, and they don't know a single person who trains at your gym. Google shows three first and most people pick one of them. The third one isn't the best gym in town. It's the one whose listing is filled in.
Example results, not a real search

What changes when strangers can find you
- New faces show up on the floor that nobody introduced.
- Your growth stops being capped by how many friends your members bring.
- Being found stays yours. Nobody rents it back to you by the month.
The phone rings with people you've never met, and it keeps ringing after we stop working together.
I owned a fitness business before I ever fixed one.
Jesse McFarland, founder of SpearPoint Marketing
Marketing since 2008, agency side and in house, a former CMO. I managed a health club and owned a fitness business before any of this, and we grew on word of mouth for years without ever asking why nobody else was finding us.
We do the work. You get found.
- You answer five questions, which takes about two minutes.
- I look your gym up myself and send you what I found, within a day.
- If it makes sense, we fix whatever is costing you most.
